I’m Making a Choice

Over the past six months, I've spent a lot of time thinking about what I want the next chapter of my life to look like. Job changes caused me to reflect. AI transformed tech marketing. The profession became something different than the one I fell in love with. And somewhere along the way, I realized I'd changed too.

So, I’m making a choice. I'm stepping out. 

Marketing used to be sitting in a room with founders, leaders, and customers talking about why customers chose us, the problem we are solving, and what makes us different. And when we uncovered the answer, the marketing almost wrote itself. 

But AI has changed marketing. Although marketers can now accomplish things quicker, it has also created content that is just … bland. It’s lost the human-to-human communication that makes marketing work and what differentiates us. This is not the fault of AI because at its core it’s not creative, it's just math.

I’m choosing to spend my time differently. I’m going to continue to work with a few organizations and great people who understand the value of the personal message to their prospects. I’m working with the SCALE conference who brings some of the best tech content to the industry. And I’m volunteering with Aspen House, a local charity that provides support to adults with developmental disabilities the opportunity to live full and rewarding lives.

I’m going to hike with my dog, play pickleball, take a Naturalist course, sit in my garden, laugh with friends, and enjoy the life I worked hard to build. I'm looking forward to spending more time writing High Altitude Living, where I'll write about the places I go, the people I meet, the food I cook, and the little moments that make life at 7,500 feet so rewarding.

The greatest gift the last thirty years has given me is knowing what matters, appreciating the uniqueness around us, and cherishing the stories that only people can tell. I'm looking forward to spending more time living those stories myself.