Services
Ideal for:
Startups with small or junior marketing teams
Founders overwhelmed by GTM decisions
Organizations between marketing leaders and need temporary support
Organizations that don’t need a Head of Marketing hire, but need the expertise and experience
Fractional Marketing Leadership
Services
Strategic GTM plans and ownership
Hands-on execution
Leadership support for internal marketers
Team alignment with the marketing plan
Vendor, agency, or community partner guidance and/or management
Weekly sync and async guidance
GTM strategy, alignment, and hands-on support without a full-time hire
Pricing
Monthly retainer (3 month minimum)
Price dependent on scope and number of hours needed
Ideal for:
Founders and teams who know their product is strong but their story isn’t landing.
B2B SaaS and open source companies
Technical founders, platform teams, infra / dev-tools companies
Marketing teams stuck in feature-led, incoherent, or outdated messaging
Messaging, Positioning & GTM Reset
Services
ICP & buyer reality alignment (technical + economic buyer)
Core messaging framework
Product → value translation
Website & homepage narrative guidance
GTM clarity
Weekly sync and async guidance
ICP alignment, narrative, differentiation, and web direction
Pricing
Fixed fee ranging from $5k - $20k depending on complexity
Ideal for:
Startups exhibiting at large scale events for the first time (or first time in a while)
Teams who bought the booth but don’t have a plan
Founders and product leaders who need credibility fast
Companies with a small/junior marketing team that needs senior leadership + structure
Event exhibitor success packages
Services
Event strategy
Messaging + positioning
Booth copy + signage kit
Demo narrative + booth talk tracks
Pre-show comms: LinkedIn posts + outreach emails + meeting booking CTA copy
Post-show pipeline system: segmentation + follow-up templates + KPI narrative
Outlining goals, strategies, and execution for large-event success
Pricing
Fixed fee depending on contract
Optional add-ons available
Ideal for:
Dev-tool companies with open source roots
Cloud native and infrastructure platforms trying to activate users, contributors, or advocates
Open source foundations
Community, open source, ecosystem
Services
Community & ecosystem audit
Contributor & advocate program design
Event & conference strategy
Partner & ecosystem narrative alignment
Measurement frameworks
Community flywheels, contributor programs, and explainable ROI
Pricing
Fixed engagement or short retainer
Ideal for:
B2B SaaS, dev tools, infrastructure, and open source companies that need marketing focus, structure, and delivery
Small or growing marketing teams with a solo marketer or no marketing leader
Founders or execs who want progress without micromanagement
Monthly retainer
Services
An embedded marketing leader
Sprint-based project execution (messaging & positioning, web narrative overhaul, sales enablement assets, launch plans, campaigns, community or event playbook)
A project to build, enable, & transition for your team to take the marketing functions forward
Embedded marketing resource to help your teams move faster and make better decisions without a full-time hire
Pricing
Based on the need and outline a project, timeline, deliverables, and cost
Project based deliverables
Services
Content: Integrated content plan, creating content (thought leadership, blogs, white papers, announcements / press releases, web page, social posts), or working with your writers to execute content deliverables.
Website: Analysis of website effectiveness, web improvement suggestions, web content.
Events: Strategic event plans, specific event execution, webinar programs.
Content, website improvements, events, sales assets, and launch plans
Pricing
By the project
